Neuroscience Marketing is the study of brain responses to marketing activities, and adjusting marketing activities to get better responses from the brain, if done correctly, is highly influenced by digital marketing.
The sales department in gravitational marketing relies on Noro Marketing and its techniques. I remember 18 years of being involved in marketing and sales for a shawl and scarf shop.
So I collected product information and explained to customers onions, onions, all products and all models, but with considerable sales, the more I visited, the more I felt I wasn't here!
Searching the internet got a lot of headlines. How to sell the mind ?! At first I didn't understand what the story was
I started researching what that means! I got some great tips and clues, testing everything I learned that day, which had a strange result. What I had learned was very different from what I thought. Neural marketing is based on psychology and neuroscience.
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However you should note that we should not just look for a buyer !!!
Rather, it is the customer that makes us rich, the customer who constantly buys from us and introduces us to others. In the past, the idea was to buy people based entirely on reason and buyer to buy all the information. Collects (based on logic) and remembers all information when making decisions and does not involve tastes at all.
It compares the benefits of the product with its cost and only decides to buy the product if the benefits outweigh the cost and after doing all of the above, nothing can change the customer's mind unless they receive information that He has no information about it before, but in the new model it is said that many people do not think about buying, and often the thoughts that come to their minds are unconscious and remind them when buying a product or brand. They also review logical information in order to defend their purchase against others Have.
Customer preferences largely depend on the habits, personal experience, and opinions of others about the product and service
Buyer decisions are quite momentary and may change in a matter of seconds, changing customer opinion does not require new information. Just change the circumstances, changing customer opinion (eg product order and number of products) in the second model of marketing and advertising often. Affects the subconscious
Neural marketing was introduced in 2002 by Dutch marketing professor Ale smidts, but research in this field began in the early 1990s.
Gerald Zaltman began his first experiment in this field and invented a method known as ZMET, ZMET examining human subconscious consciousness with a special set of hidden images that elicited a positive emotional response. ZMET is fast among hundreds of companies including Coca-Cola, General Motors and. . . It gained popularity.
Saltman and his colleagues at these companies worked with brain scans and observations of consumer neurotic activity, and in 1999 he used the fMRI device to show the correlation between consumer activity and marketing stimuli.
Investigating the Brain in Neural Marketing
The brain is divided into three parts in terms of function and these three parts affect each other's activities so brain activity cannot be attributed to just one part, but each has a specific role.
New Brain:
This part of the brain thinks and processes logical data. This part of the brain performs analytical, complex, and voluntary tasks, as well as reporting its deficiencies with the other two.
Midbrain:
This part of the brain deals with emotions and processes emotions and also shares its findings with other divisions
Old Brain:
This part of the brain makes decisions and receives information from the other two parts, but it controls the final decision-making process and is also responsible for our survival activities.
For example, when we get hungry, the old brain orders to deal with this, so the final decision is made by the old brain to buy food.
The End of Brain Secrets in Neuromarketing:
Several years ago, people with fMRA (small and portable) devices shot people's brains when shopping. And the result was very interesting
Was active when buying the old part !!! You may already be thinking that logical reasons are no longer important and we are selling products for emotional reasons and all, but you should consider that emotional reasons are more important to sell but if the buyer has reasonable grounds to defend the purchase Not likely to be brainwashed by new brains as well as friends and relatives. As a result, the buyer may not become a customer!
Now that we have realized that neural marketing is very important and that the final decisions are taken by the old brain, in this article we are going to look at the factors affecting the old brain.
1) Information highlighting the contradiction:
The old brain reacts quickly to the contradiction, as you saw in the photo I posted.
Suppose you are sitting alone in front of a room in the shadows all at once; all your attention is focused on the shadows as well as the old brain of hateful complexity (very effective in site design) and wants everything to be simple and clear. Which is to say, in a way similar to the user experience, or UX, how to use it.
For example, if you are a decoration designer, if a clip of your design process is shown to be step-by-step, it will have a much lower impact than showing the primary and final photo !!!!
2) Emotional Information:
Emotional stimuli are old brains and are factors that affect the senses of the five senses (sight, taste, touch, hearing, smell).
Why engage the five senses? Because the information we get from the senses is better stored, it has come to you that a scent drowns you in memories and many things are easily remembered, the more involved you are in marketing the more successful you are.
For example, let a garment salesman put on a dressing gown, a lavash salesman to test you out, grills set up on the street to market their barbecue smell;
3) Information about the profits and losses of the audience:
Decisions are based on profit and loss reduction, the two main factors of our decisions are profit increase and loss reduction. But interestingly, most of our decisions are based on loss reduction, or better yet, fear, and today, fear-based businesses have a high income.
Look at all your decisions, such as self-knowledge (fear of depression), business success (fear of failure or fear of failure), dressing too much for fear of being ugly in society, using cologne in many. There is a fear of being stinky in an environment.
If you talk about marketing your products and services to avoid losses and fears, you can be very successful, but it is a matter of the kind of text that creates a good or bad feeling in the audience, which We call it the positive brain state we refer to here as active and inactive texts and read the article for a better understanding of this topic.
4) Understandable information:
To put it bluntly, I have to say that the old brain understands the things it can visualize, for example you can't easily picture the word green apple in your mind, but for love, love, and such words you can't easily. Imagine it and it is not easy for your mind to understand and understand. It is also not very interesting to provide figures to the audience, because anything that does not easily visualize consumes a lot of energy from the brain to analyze and mind, but if the figures are illustrated with a diagram, the brain It is much easier to understand.
5) Information received at first and last:
While working in in-person marketing, I realized that what matters most in the psychology of sales and negotiation is: People make up their minds in the first 4 seconds and make judgments in their minds that change is hard work for later. This is something that is very important to the old brain.
The beginning and the end of a movie are well documented in your mind, it has a great impact on the front pages of the film, the titles are very effective in judging, and the things that are important to the audience at the beginning and end of the product page. The first approach is the most important one
6) Visual information
The older the brain communicates with images, the more decisions are made, especially when it comes to detecting danger.
Over 60% of the information that is transmitted to the brain through the eyes is very important in marketing; both for sending high-speed information and for generating a sense of fear (or pleasure) in the audience.
The impact of neuromarketing on SEO and site optimization
As we said in the free SEO WordPress tutorial, clickthrough rate (CRT) is one of the important factors of Google and with neuromarketing techniques we can choose a title that will improve clickthrough rate. There is also another way to improve the use of syntactic rankings, which is one of the psychological techniques that is effective in both content readability and SEO.
keywords; marketing digital, marketing directo, marketing relacional, marketing e investigacion de mercados, marketing online, marketing and web, marketing assistant, marketing assistant, marketing mix, marketing digital, marketing actual, marketing b2c, bemarketing , Neural Marketing
