Neuroscience Marketing is the study of brain responses to marketing activities, and adjusting marketing activities to get better responses from the brain, if done correctly, is highly influenced by digital marketing.
The sales department in gravitational marketing relies on Noro Marketing and its techniques. I remember 18 years of being involved in marketing and sales for a shawl and scarf shop.
So I collected product information and explained to customers onions, onions, all products and all models, but with considerable sales, the more I visited, the more I felt I wasn't here!
Searching the internet got a lot of headlines. How to sell the mind ?! At first I didn't understand what the story was
I started researching what that means! I got some great tips and clues, testing everything I learned that day, which had a strange result. What I had learned was very different from what I thought. Neural marketing is based on psychology and neuroscience.
keywords; marketing digital, marketing directo, marketing relacional, marketing e investigacion de mercados, marketing online, marketing and web, marketing assistant, marketing assistant, marketing mix, marketing digital, marketing actual, marketing b2c, bemarketing , Neural Marketing
However you should note that we should not just look for a buyer !!!
Rather, it is the customer that makes us rich, the customer who constantly buys from us and introduces us to others. In the past, the idea was to buy people based entirely on reason and buyer to buy all the information. Collects (based on logic) and remembers all information when making decisions and does not involve tastes at all.
It compares the benefits of the product with its cost and only decides to buy the product if the benefits outweigh the cost and after doing all of the above, nothing can change the customer's mind unless they receive information that He has no information about it before, but in the new model it is said that many people do not think about buying, and often the thoughts that come to their minds are unconscious and remind them when buying a product or brand. They also review logical information in order to defend their purchase against others Have.
Customer preferences largely depend on the habits, personal experience, and opinions of others about the product and service
Buyer decisions are quite momentary and may change in a matter of seconds, changing customer opinion does not require new information. Just change the circumstances, changing customer opinion (eg product order and number of products) in the second model of marketing and advertising often. Affects the subconscious
Neural marketing was introduced in 2002 by Dutch marketing professor Ale smidts, but research in this field began in the early 1990s.
Gerald Zaltman began his first experiment in this field and invented a method known as ZMET, ZMET examining human subconscious consciousness with a special set of hidden images that elicited a positive emotional response. ZMET is fast among hundreds of companies including Coca-Cola, General Motors and. . . It gained popularity.
Saltman and his colleagues at these companies worked with brain scans and observations of consumer neurotic activity, and in 1999 he used the fMRI device to show the correlation between consumer activity and marketing stimuli.
Investigating the Brain in Neural Marketing
The brain is divided into three parts in terms of function and these three parts affect each other's activities so brain activity cannot be attributed to just one part, but each has a specific role.
New Brain:
This part of the brain thinks and processes logical data. This part of the brain performs analytical, complex, and voluntary tasks, as well as reporting its deficiencies with the other two.
Midbrain:
This part of the brain deals with emotions and processes emotions and also shares its findings with other divisions
Old Brain:
This part of the brain makes decisions and receives information from the other two parts, but it controls the final decision-making process and is also responsible for our survival activities.
For example, when we get hungry, the old brain orders to deal with this, so the final decision is made by the old brain to buy food.
The End of Brain Secrets in Neuromarketing:
Several years ago, people with fMRA (small and portable) devices shot people's brains when shopping. And the result was very interesting
Was active when buying the old part !!! You may already be thinking that logical reasons are no longer important and we are selling products for emotional reasons and all, but you should consider that emotional reasons are more important to sell but if the buyer has reasonable grounds to defend the purchase Not likely to be brainwashed by new brains as well as friends and relatives. As a result, the buyer may not become a customer!
Now that we have realized that neural marketing is very important and that the final decisions are taken by the old brain, in this article we are going to look at the factors affecting the old brain.
1) Information highlighting the contradiction:
The old brain reacts quickly to the contradiction, as you saw in the photo I posted.
Suppose you are sitting alone in front of a room in the shadows all at once; all your attention is focused on the shadows as well as the old brain of hateful complexity (very effective in site design) and wants everything to be simple and clear. Which is to say, in a way similar to the user experience, or UX, how to use it.
For example, if you are a decoration designer, if a clip of your design process is shown to be step-by-step, it will have a much lower impact than showing the primary and final photo !!!!
2) Emotional Information:
Emotional stimuli are old brains and are factors that affect the senses of the five senses (sight, taste, touch, hearing, smell).
Why engage the five senses? Because the information we get from the senses is better stored, it has come to you that a scent drowns you in memories and many things are easily remembered, the more involved you are in marketing the more successful you are.
For example, let a garment salesman put on a dressing gown, a lavash salesman to test you out, grills set up on the street to market their barbecue smell;
3) Information about the profits and losses of the audience:
Decisions are based on profit and loss reduction, the two main factors of our decisions are profit increase and loss reduction. But interestingly, most of our decisions are based on loss reduction, or better yet, fear, and today, fear-based businesses have a high income.
Look at all your decisions, such as self-knowledge (fear of depression), business success (fear of failure or fear of failure), dressing too much for fear of being ugly in society, using cologne in many. There is a fear of being stinky in an environment.
If you talk about marketing your products and services to avoid losses and fears, you can be very successful, but it is a matter of the kind of text that creates a good or bad feeling in the audience, which We call it the positive brain state we refer to here as active and inactive texts and read the article for a better understanding of this topic.
4) Understandable information:
To put it bluntly, I have to say that the old brain understands the things it can visualize, for example you can't easily picture the word green apple in your mind, but for love, love, and such words you can't easily. Imagine it and it is not easy for your mind to understand and understand. It is also not very interesting to provide figures to the audience, because anything that does not easily visualize consumes a lot of energy from the brain to analyze and mind, but if the figures are illustrated with a diagram, the brain It is much easier to understand.
5) Information received at first and last:
While working in in-person marketing, I realized that what matters most in the psychology of sales and negotiation is: People make up their minds in the first 4 seconds and make judgments in their minds that change is hard work for later. This is something that is very important to the old brain.
The beginning and the end of a movie are well documented in your mind, it has a great impact on the front pages of the film, the titles are very effective in judging, and the things that are important to the audience at the beginning and end of the product page. The first approach is the most important one
6) Visual information
The older the brain communicates with images, the more decisions are made, especially when it comes to detecting danger.
Over 60% of the information that is transmitted to the brain through the eyes is very important in marketing; both for sending high-speed information and for generating a sense of fear (or pleasure) in the audience.
The impact of neuromarketing on SEO and site optimization
As we said in the free SEO WordPress tutorial, clickthrough rate (CRT) is one of the important factors of Google and with neuromarketing techniques we can choose a title that will improve clickthrough rate. There is also another way to improve the use of syntactic rankings, which is one of the psychological techniques that is effective in both content readability and SEO.
keywords; marketing digital, marketing directo, marketing relacional, marketing e investigacion de mercados, marketing online, marketing and web, marketing assistant, marketing assistant, marketing mix, marketing digital, marketing actual, marketing b2c, bemarketing , Neural Marketing
Tuesday, August 6, 2019
Saturday, July 13, 2019
What is an internet business and how do we succeed?
These days, everyone in big cities has a lot of concerns and so-so-so busy people that they do not have enough time to go to the market and buy the items they need. There are many reasons why citizens do not go out of their homes, the growth of large cities and the increase in population, followed by traffic congestion and all have been a major contributor to the increasing popularity of online stores.
The formation of these businesses based on the needs of our customers has made it very clear that the future of e-commerce is very clear, and the speed of online business growth is sure to increase. Hence, e-commerce and the Internet economy act as a miraculous drug and, besides helping citizens to better their lives, have paved unique opportunities for the entrepreneurs of the country. "E-commerce" is an emerging phenomenon that can provide great opportunities.
keywords; internet business promoter, internet business ideas, internet business models, internet business associate, internet business phone system, internet business center, internet business at home, internet business advantages, internet business and marketing, internet business providers, internet business services.
What is e-commerce?
The first step in examining a topic is by having a good and standard definition of that topic. Given the new nature of the IT industry, and in particular e-commerce, the definition of the unit and the general one has not yet been defined, and at the moment, everyone has defined the term in his view. A simple definition of e-commerce: Doing business with any kind of e-commerce through electronic devices such as the Internet, telephone, TV, computers and smartphones.
In the first step, we will become acquainted with Professor Turban's point of view with some concepts and definitions. "E-commerce is the purchase and sale of goods, services and information through communication, e-commerce and Internet." This definition can be distinguished from four different insights:
From Communication Insights: E-commerce is the delivery of goods, services, information, or payment of money through computer networks or any other electronic means.
From the Insights of the Business Process: E-commerce is the application of technology in the business process.
From Service Insights: E-commerce is a tool that will meet the needs of customers, companies, and executives to achieve better quality, higher speeds and higher quality services at a lower cost.
From Online Insights: E-commerce provides the ability to buy, sell, supply, demand, exchange products and information over the Internet or any other online network.
A number of people mean businesses mean trade between them. When used in this sense, the scope of e-commerce will be very limited, so it is more than an electronic business word that defines all business activities such as: buying and selling, providing after-sales services, business connections between Companies and institutions and so on.
Here are some definitions for other people:
One: All e-commerce dimensions and market processes that can be done with the Internet and web technology are called e-commerce.
Two: Comprehensive expression of e-commerce is the attitude to electronic supply and demand through electronic communication networks. At first, the customer or consumer searches for a virtual store by the Internet and orders the item you need by web (web) or mail, and finally the product reaches it.
Three: E-commerce in plain language means doing business in electronic format and on the Internet.
Four: E-commerce is through the use of information technology in business.
Ecommerce history
Perhaps you also think that the concept of online commerce and the Internet economy is a very new concept and has never existed in the past! But it's interesting to know that e-commerce is making money through the internet for at least 50 years. E-commerce was introduced for the first time in the sixties and after an electronic data transaction (EDI) on value added networks (VANs) was introduced, and with increasing Internet access and the emergence of popular online vendors in the decade 1990s and the early 2000s experienced a dramatic growth. For example, the Amazon website began its work in 1995 in the Jeff Bezos garage as a transport business. The EBay Web site, which provides consumers with online shopping, introduced the online auctions in the world in 1995, and became well known and popular in Beanie Babies in 1997. By increasing the number of Internet users, many believe that e-commerce will soon become the main way of doing business deals.
Types of e-commerce
E-commerce has different types and is based on the type of process they are doing, and the type of transaction and its customers in one of the following categories:
B2B or Business-to-Business:
Businesses doing business with each other. And the type of customer in this model is the trade of companies and institutions. For example, manufacturers selling their product to distributors and wholesalers selling products to retailers. There are many examples at the level of the online and offline marketplace, for example, the great site Alibaba
B2C or Busines-to-consumer:
The B2C includes businesses that sell goods to the general public through online stores without the need for any interaction with humans. This is the same impression most people have of e-commerce. For example, you can see the Amazon store.
C2B or Consumer-to-business:
In C2B e-commerce, consumers send out a budget-driven project online and companies bid for it. Then the consumer reviews the price suggestions and chooses the company of interest. The Elance website is an example of this kind of e-commerce.
C2C or Customer-to-customer:
This type of business is done in online classified ads, communities or markets where people can trade and sell goods. Craigslist, eBay, and Etsy are examples of this kind of e-commerce.
Start an internet business
Your business may be small, but the Internet will expand your thinking. With any service or product you introduce, the Internet will increase your workplace and allow you to compete with large businesses and reach customers worldwide, easily accessible from your online storefront. Shop around the clock.
In a world of competing online, the advancement of your business and profits requires an accounted and important steps. Every successful e-commerce has had many challenges and losses, as it was not predictable over the course of the development of those risks and traps. So, in order to take full advantage of the e-commerce opportunity, you need to make sure you have a solid foundation to cover any of your e-commerce sections:
Identify your identity: Choosing the right domain name or URL can indicate that your business identity will stay on the Internet or be remembered in the Internet.
Make the right place for your online store: As for a brick shop, the most important and first issue is its land, your online store also needs a decent location to build. You need to be very careful about buying and providing a personal web server, or by fetching and purchasing the services of an ISP or Web Host service provider.
Creating an interesting, engaging and creative showcase: While using the right tools to create a website, it's always made easier and faster, but with a few simple tips and suggestions, it makes buying a visit to your site easier, smoother, and more interesting, which means selling And more income for you.
Let customers come to the conclusion that they can trust you: in an incognito world of Internet, people have to give their personal information, such as a credit card number, address, telephone number, and so on, and only when they are ready to do so. To make sure your site is protected by law and the information they provide to you. So make sure your website is safe and customers are aware of this.
Make it easy for customers to love: You can design your own site so customers can buy your credit card number by entering their credit card number. But how do you do this? Make sure you not only provide different types of payment to your buyers but also assure them.
Get the world out of your site: an easy-to-remember URL, a great, beautiful design, unmatched products and services can make your site a successful site; if and only if customers Know about it.
Advertising, main element: Advertise your site for more traffic.
Certainly, the creation and maintenance of the above is relatively difficult, but it is worth the development, development and prosperity of your business.
How to get online?
Today, having an ideal idea and turning it into an online business is a new experience for most people. You can easily enter a world of e-commerce by having a website or shop. To do this, you may not have to pay for the site and the site at first, and you can use WordPress and Joomla to use the content management system to get started.
In the business of the Internet, you need to focus on customer satisfaction, have a good interaction with your business customer and audience because the e-commerce industry is built on the needs and trust of our customers. The Internet economy and the e-commerce market have the same complexity and difficulties as traditional commerce, which requires sufficient experience and experience to succeed in any of its branches. But Jet's site in this article has prepared some ways for you to get into the wider range of e-commerce with a smarter vision.
Full review of the advantages and disadvantages of e-commerce
Benefits of e-commerce
A digital-based economy has given us many advantages and abilities and has greatly addressed the concerns of business executives. Some of these benefits are highlighted below:
Increased customer loyalty
Customer base is a major concern for all businesses online and offline. There is no need for online businesses to worry about having the best features in their city because people from all over the world have access to their products and can go back to them at any time.
Increase direct sales
Online businesses do not need to manage a store and can sell more online with higher margins. They can get money from customers in different ways to make shopping quicker and easier for customers. These businesses can sell more products with international availability.
Board access
There is no seasonal and time limit for internet businesses, if there is snow and rainy weather and roads are closed or the weather is so warm and humid that we can not even get out of the house or have a day off and all the shops are closed in the city, Your online 24-hour and all 365 days of the year is available to customers. Doors will never be closed and profits will continue to rise.
Expanding the scope of business
Translation is one of the great tools available on the Internet! So an online business does not have to create a site for any language. With proper marketing, customers around the world can find the website, products and information of the business without having to leave the house.
Simplification of the payment process period
With a little research, any business can create periodic payments for itself. Find the provider that best suits your needs so that billing can be done in a coherent way and payments are made in the same way and in a coherent way.
Instant and online transactions
In e-commerce, there's no need to wait for a cash check or 30-day wait for other types of payments. Transactions will be executed immediately, or you will need up to two or three days to deposit money through your bank account.
Disadvantages of Ecommerce
Along with these benefits, the convenience of customers and spending less on their side has added to the popularity of this type of business. But do not forget that there are some disadvantages that you should pay attention to.
Security Problems and Concerns
Today, despite the fact that businesses do a lot of work to maintain their security and their customers, there are people who can simply cross each firewall and collect the information they want. All of us in recent years have witnessed the fact that the largest and most famous businesses may also be hacked. And they often incur a lot of costs.
Financial problems and payment system
It is very natural that financial institutions, when they dispute the billing, are taking the customer's side because they want to keep their customer. This is the case when goods have already been delivered to the customer, but the amount paid to the customer account has led to a massive damage to the e-commerce business.
The cost of building and maintaining an electronic infrastructure
You need to pay to ensure your online business is properly managed. As the owner of the business, you must make sure that the transactions are done correctly and that the products are displayed in the best way. To ensure this, you need to hire a professional to address the shortcomings.
Referral of goods and services after sale
Online business infrastructures should be complete and unbiased. It also creates additional costs for the business, because customers who are not satisfied with the quality of the goods after delivery, refer the product. In particular, there are consumers who want more than just repay their money.
Pay attention to the availability of Internet facilities in the desired area
Today, apparently, all people can always use the Internet, but you should know that there are still areas where network bandwidth can be problematic. Before setting up your e-commerce business, make sure that your area has the necessary telecommunication bandwidth that is essential for your business to run.
Continuous maintenance and adaptation to new technologies
When a business begins its business with e-commerce, it must be ready to be adaptable. With the growth of technology, the systems used in your business should also be kept up to date or replaced if necessary. Or, there may be additional costs for running databases and software.
keywords; internet business promoter, internet business ideas, internet business models, internet business associate, internet business phone system, internet business center, internet business at home, internet business advantages, internet business and marketing, internet business providers, internet business services.
The formation of these businesses based on the needs of our customers has made it very clear that the future of e-commerce is very clear, and the speed of online business growth is sure to increase. Hence, e-commerce and the Internet economy act as a miraculous drug and, besides helping citizens to better their lives, have paved unique opportunities for the entrepreneurs of the country. "E-commerce" is an emerging phenomenon that can provide great opportunities.
keywords; internet business promoter, internet business ideas, internet business models, internet business associate, internet business phone system, internet business center, internet business at home, internet business advantages, internet business and marketing, internet business providers, internet business services.
What is e-commerce?
The first step in examining a topic is by having a good and standard definition of that topic. Given the new nature of the IT industry, and in particular e-commerce, the definition of the unit and the general one has not yet been defined, and at the moment, everyone has defined the term in his view. A simple definition of e-commerce: Doing business with any kind of e-commerce through electronic devices such as the Internet, telephone, TV, computers and smartphones.
In the first step, we will become acquainted with Professor Turban's point of view with some concepts and definitions. "E-commerce is the purchase and sale of goods, services and information through communication, e-commerce and Internet." This definition can be distinguished from four different insights:
From Communication Insights: E-commerce is the delivery of goods, services, information, or payment of money through computer networks or any other electronic means.
From the Insights of the Business Process: E-commerce is the application of technology in the business process.
From Service Insights: E-commerce is a tool that will meet the needs of customers, companies, and executives to achieve better quality, higher speeds and higher quality services at a lower cost.
From Online Insights: E-commerce provides the ability to buy, sell, supply, demand, exchange products and information over the Internet or any other online network.
A number of people mean businesses mean trade between them. When used in this sense, the scope of e-commerce will be very limited, so it is more than an electronic business word that defines all business activities such as: buying and selling, providing after-sales services, business connections between Companies and institutions and so on.
Here are some definitions for other people:
One: All e-commerce dimensions and market processes that can be done with the Internet and web technology are called e-commerce.
Two: Comprehensive expression of e-commerce is the attitude to electronic supply and demand through electronic communication networks. At first, the customer or consumer searches for a virtual store by the Internet and orders the item you need by web (web) or mail, and finally the product reaches it.
Three: E-commerce in plain language means doing business in electronic format and on the Internet.
Four: E-commerce is through the use of information technology in business.
Ecommerce history
Perhaps you also think that the concept of online commerce and the Internet economy is a very new concept and has never existed in the past! But it's interesting to know that e-commerce is making money through the internet for at least 50 years. E-commerce was introduced for the first time in the sixties and after an electronic data transaction (EDI) on value added networks (VANs) was introduced, and with increasing Internet access and the emergence of popular online vendors in the decade 1990s and the early 2000s experienced a dramatic growth. For example, the Amazon website began its work in 1995 in the Jeff Bezos garage as a transport business. The EBay Web site, which provides consumers with online shopping, introduced the online auctions in the world in 1995, and became well known and popular in Beanie Babies in 1997. By increasing the number of Internet users, many believe that e-commerce will soon become the main way of doing business deals.
Types of e-commerce
E-commerce has different types and is based on the type of process they are doing, and the type of transaction and its customers in one of the following categories:
B2B or Business-to-Business:
Businesses doing business with each other. And the type of customer in this model is the trade of companies and institutions. For example, manufacturers selling their product to distributors and wholesalers selling products to retailers. There are many examples at the level of the online and offline marketplace, for example, the great site Alibaba
B2C or Busines-to-consumer:
The B2C includes businesses that sell goods to the general public through online stores without the need for any interaction with humans. This is the same impression most people have of e-commerce. For example, you can see the Amazon store.
C2B or Consumer-to-business:
In C2B e-commerce, consumers send out a budget-driven project online and companies bid for it. Then the consumer reviews the price suggestions and chooses the company of interest. The Elance website is an example of this kind of e-commerce.
C2C or Customer-to-customer:
This type of business is done in online classified ads, communities or markets where people can trade and sell goods. Craigslist, eBay, and Etsy are examples of this kind of e-commerce.
Start an internet business
Your business may be small, but the Internet will expand your thinking. With any service or product you introduce, the Internet will increase your workplace and allow you to compete with large businesses and reach customers worldwide, easily accessible from your online storefront. Shop around the clock.
In a world of competing online, the advancement of your business and profits requires an accounted and important steps. Every successful e-commerce has had many challenges and losses, as it was not predictable over the course of the development of those risks and traps. So, in order to take full advantage of the e-commerce opportunity, you need to make sure you have a solid foundation to cover any of your e-commerce sections:
Identify your identity: Choosing the right domain name or URL can indicate that your business identity will stay on the Internet or be remembered in the Internet.
Make the right place for your online store: As for a brick shop, the most important and first issue is its land, your online store also needs a decent location to build. You need to be very careful about buying and providing a personal web server, or by fetching and purchasing the services of an ISP or Web Host service provider.
Creating an interesting, engaging and creative showcase: While using the right tools to create a website, it's always made easier and faster, but with a few simple tips and suggestions, it makes buying a visit to your site easier, smoother, and more interesting, which means selling And more income for you.
Let customers come to the conclusion that they can trust you: in an incognito world of Internet, people have to give their personal information, such as a credit card number, address, telephone number, and so on, and only when they are ready to do so. To make sure your site is protected by law and the information they provide to you. So make sure your website is safe and customers are aware of this.
Make it easy for customers to love: You can design your own site so customers can buy your credit card number by entering their credit card number. But how do you do this? Make sure you not only provide different types of payment to your buyers but also assure them.
Get the world out of your site: an easy-to-remember URL, a great, beautiful design, unmatched products and services can make your site a successful site; if and only if customers Know about it.
Advertising, main element: Advertise your site for more traffic.
Certainly, the creation and maintenance of the above is relatively difficult, but it is worth the development, development and prosperity of your business.
How to get online?
Today, having an ideal idea and turning it into an online business is a new experience for most people. You can easily enter a world of e-commerce by having a website or shop. To do this, you may not have to pay for the site and the site at first, and you can use WordPress and Joomla to use the content management system to get started.
In the business of the Internet, you need to focus on customer satisfaction, have a good interaction with your business customer and audience because the e-commerce industry is built on the needs and trust of our customers. The Internet economy and the e-commerce market have the same complexity and difficulties as traditional commerce, which requires sufficient experience and experience to succeed in any of its branches. But Jet's site in this article has prepared some ways for you to get into the wider range of e-commerce with a smarter vision.
Full review of the advantages and disadvantages of e-commerce
Benefits of e-commerce
A digital-based economy has given us many advantages and abilities and has greatly addressed the concerns of business executives. Some of these benefits are highlighted below:
Increased customer loyalty
Customer base is a major concern for all businesses online and offline. There is no need for online businesses to worry about having the best features in their city because people from all over the world have access to their products and can go back to them at any time.
Increase direct sales
Online businesses do not need to manage a store and can sell more online with higher margins. They can get money from customers in different ways to make shopping quicker and easier for customers. These businesses can sell more products with international availability.
Board access
There is no seasonal and time limit for internet businesses, if there is snow and rainy weather and roads are closed or the weather is so warm and humid that we can not even get out of the house or have a day off and all the shops are closed in the city, Your online 24-hour and all 365 days of the year is available to customers. Doors will never be closed and profits will continue to rise.
Expanding the scope of business
Translation is one of the great tools available on the Internet! So an online business does not have to create a site for any language. With proper marketing, customers around the world can find the website, products and information of the business without having to leave the house.
Simplification of the payment process period
With a little research, any business can create periodic payments for itself. Find the provider that best suits your needs so that billing can be done in a coherent way and payments are made in the same way and in a coherent way.
Instant and online transactions
In e-commerce, there's no need to wait for a cash check or 30-day wait for other types of payments. Transactions will be executed immediately, or you will need up to two or three days to deposit money through your bank account.
Disadvantages of Ecommerce
Along with these benefits, the convenience of customers and spending less on their side has added to the popularity of this type of business. But do not forget that there are some disadvantages that you should pay attention to.
Security Problems and Concerns
Today, despite the fact that businesses do a lot of work to maintain their security and their customers, there are people who can simply cross each firewall and collect the information they want. All of us in recent years have witnessed the fact that the largest and most famous businesses may also be hacked. And they often incur a lot of costs.
Financial problems and payment system
It is very natural that financial institutions, when they dispute the billing, are taking the customer's side because they want to keep their customer. This is the case when goods have already been delivered to the customer, but the amount paid to the customer account has led to a massive damage to the e-commerce business.
The cost of building and maintaining an electronic infrastructure
You need to pay to ensure your online business is properly managed. As the owner of the business, you must make sure that the transactions are done correctly and that the products are displayed in the best way. To ensure this, you need to hire a professional to address the shortcomings.
Referral of goods and services after sale
Online business infrastructures should be complete and unbiased. It also creates additional costs for the business, because customers who are not satisfied with the quality of the goods after delivery, refer the product. In particular, there are consumers who want more than just repay their money.
Pay attention to the availability of Internet facilities in the desired area
Today, apparently, all people can always use the Internet, but you should know that there are still areas where network bandwidth can be problematic. Before setting up your e-commerce business, make sure that your area has the necessary telecommunication bandwidth that is essential for your business to run.
Continuous maintenance and adaptation to new technologies
When a business begins its business with e-commerce, it must be ready to be adaptable. With the growth of technology, the systems used in your business should also be kept up to date or replaced if necessary. Or, there may be additional costs for running databases and software.
keywords; internet business promoter, internet business ideas, internet business models, internet business associate, internet business phone system, internet business center, internet business at home, internet business advantages, internet business and marketing, internet business providers, internet business services.
Friday, June 28, 2019
What is Marketing?
Still, many people think that marketing is going to take us to a hundred different places and beg us to buy something from us!
I knew the friendship that the marketing manager was one of the famous hotel reservation brands, and some of his friends thought he was responsible for several marketers who go and sell, and he is also buying a pile of them!
keywords; marketing digital, marketing directo, marketing relacional, marketing e investigacion de mercados, marketing online, marketing and web, marketing assistant, marketing assistant, marketing mix, marketing digital, marketing actual, marketing b2c, bemarketing
It might be strange for some to know if selling is a small part of the marketing campaign. If we look at the entire marketing process to the icy mountains, the sale is only a small part of the water out there, and the huge volume of the rest of it remains underwater. Sales are only a small part of the marketer's operations, and most importantly, but one way of measuring the success of a marketing plan is to be one of the key elements.
What is marketing?
There are various definitions for marketing that we will detail in this post in detail about the different perspectives on marketing definition.
What is the marketing process for organizations?
What is the marketing process for organizations?
In a very simple way, if we want to define marketing for economic activists, we can say:
Marketing is the convergence of all activities of the company on the more sales path!
From the perspective of Philip Cutler, the father of modern marketing science;
Marketing is defined as a social-managerial process by which individuals, groups, and organizations, through the production, supply and exchange of goods (and services), meet their needs and desires.
In order to better understand this definition, we must first look at the definition of demand, demand, demand, commodity, exchange, transaction, and market:
Basic marketing terms
Need:
Somehow, we need or need to feel the human deprivation of a service or commodity.
Want to:
When a human need is highlighted, it becomes desirable.
In economics and marketing, the appearance of our needs, which can be presented as goods or services, is in fact a form of demand that takes human needs under the influence of their culture and personality.
The requirement is defined based on the ability of the supplier or the manufacturer to meet the need. According to Philip Cutler:
The main source of the marketing system is the needs and desires of mankind.
Demand (demand):
In the world of economics, demand is the desire and ability of a person to receive goods or services.
Good (Good):
From the point of view of economics, products and materials are being marketed by the manufacturer to the market or market and are supplied to meet the human needs in exchange for money.
Need, demand and demand bring people into products that can meet their needs, demands and demands.
I knew the friendship that the marketing manager was one of the famous hotel reservation brands, and some of his friends thought he was responsible for several marketers who go and sell, and he is also buying a pile of them!
keywords; marketing digital, marketing directo, marketing relacional, marketing e investigacion de mercados, marketing online, marketing and web, marketing assistant, marketing assistant, marketing mix, marketing digital, marketing actual, marketing b2c, bemarketing
It might be strange for some to know if selling is a small part of the marketing campaign. If we look at the entire marketing process to the icy mountains, the sale is only a small part of the water out there, and the huge volume of the rest of it remains underwater. Sales are only a small part of the marketer's operations, and most importantly, but one way of measuring the success of a marketing plan is to be one of the key elements.
What is marketing?
There are various definitions for marketing that we will detail in this post in detail about the different perspectives on marketing definition.
What is the marketing process for organizations?
What is the marketing process for organizations?
In a very simple way, if we want to define marketing for economic activists, we can say:
Marketing is the convergence of all activities of the company on the more sales path!
From the perspective of Philip Cutler, the father of modern marketing science;
Marketing is defined as a social-managerial process by which individuals, groups, and organizations, through the production, supply and exchange of goods (and services), meet their needs and desires.
In order to better understand this definition, we must first look at the definition of demand, demand, demand, commodity, exchange, transaction, and market:
Basic marketing terms
Need:
Somehow, we need or need to feel the human deprivation of a service or commodity.
Want to:
When a human need is highlighted, it becomes desirable.
In economics and marketing, the appearance of our needs, which can be presented as goods or services, is in fact a form of demand that takes human needs under the influence of their culture and personality.
The requirement is defined based on the ability of the supplier or the manufacturer to meet the need. According to Philip Cutler:
The main source of the marketing system is the needs and desires of mankind.
Demand (demand):
In the world of economics, demand is the desire and ability of a person to receive goods or services.
Good (Good):
From the point of view of economics, products and materials are being marketed by the manufacturer to the market or market and are supplied to meet the human needs in exchange for money.
Need, demand and demand bring people into products that can meet their needs, demands and demands.
keywords; marketing digital, marketing directo, marketing relacional, marketing e investigacion de mercados, marketing online, marketing and web, marketing assistant, marketing assistant, marketing mix, marketing digital, marketing actual, marketing b2c, bemarketing
Tuesday, May 14, 2019
PayPal CFO Says Firm Not Interested in Crypto Sector Right Now
PayPal CFO Says Firm Not Interested in Crypto Sector Right Now
The chief financial officer (CFO) of major payment system PayPal said that the firm is hesitant about getting involved in the cryptocurrency sector in an interview with Yahoo Finance on May 7.
Speaking about the company’s future cryptocurrency plans, PayPal CFO John Rainey pointed out that the firm previously allowed its merchants to accept bitcoin (BTC) as a form of payment, but subsequently saw the instability and volatility of the currency. “If a merchant accepted that they would quickly convert it to a more stable currency like the euro or dollar,” Rainey stated, adding:
“We have teams clearly working on blockchain and cryptocurrency as well, and we want to participate in that in whatever form it takes in the future. I just think it’s a little early on right now.”
Rainey also revealed that PayPal made a $500 million worth investment in transportation network company Uber, because the two companies intend to jointly develop a payments platform.
In mid-April, PayPal won a cybersecurity patent for a system entitled “Techniques for cryptocurrency ransomware detection and mitigation,” that intends to improve the detection of ransomware and prevent it from locking up users’ access to their files.
Last year, PayPal filed another patent to increase the speed of cryptocurrency payments by using secondary private keys to reduce wait times for transactions between merchants and consumers.
The patent details how the creation of secondary wallets with their own private keys will make transaction times much faster, “practically eliminate the amount of time the payee must wait to be sure they will receive a virtual currency payment in a virtual currency transaction.”
Wednesday, May 8, 2019
PayPal Costs 30 Times More Than the Blockchain Reduction Fee!
PayPal pays a money transfer fee that is far more expensive than the blockchain reduction fee. An investor compares the cost of international money transfers through the blockchain with PayPal. For example, transferring $100,000 Bitcoin only costs between $5 to $50. The cost of doing the same transaction at PayPal requires at least $1,500.
Keywords; paypal credit card, paypal prepaid, paypal fees, a paypal service, paypal account, paypal accounts with money, blockchain applications, blockchain accounting, blockchain address, blockchain association, a blockchain network, blockchain technology, blockchain wallet, blockchain app, blockchain definition, blockchain stock, bitcoin cash, bitcoin wallet, bitcoin news, bitcoin app, bitcoin account, bitcoin address, bitcoin address lookup, bitcoin analysis, bitcoin price, bitcoin value, bitcoin stock
While Blockchain technology is far superior to other technologies we have today, there are people who doubt about its superiority. However, international payments are one of the places where blockchain technology has proven useful.
An investor has compared the costs of sending and receiving money. According to this, Bitcoin (BTC) costs $100,000 to trade between $5 to $50. However, if we do the same thing with PayPal, the cost of sending money is at least $1,500. We can also enter delays from the system.
The Blockchain transfer takes place almost instantaneously, which means that the recipient receives funds sent within a few seconds or if the blockchain traffic volume is solid within a few hours.
At PayPal, there is a central authority, and this authority can choose to save funds sent for several days, for whatever reason or other reasons. Funds can also be delayed for several days, even in the usual procedure.
Ripple (XRP) is the main blockchain project that solves this scheme in the area of money transfers. The company has very low wages, and indeed builds an efficient and inexpensive system of remittances outside the limits. These payments are immediate and there is no central authority to censor money transfers.
Because of this, Blockchain technology gives users freedom and saves time and money. At present, Ripple is in a race close to SWIFT. If we renew the SWIFT system, just waiting for the time to be stopped by Ripple (XRP).
Sending money with Bitcoin (BTC) is not the cheapest and fastest in the cryptocurrency market. However, the transfer volume of Bitcoin money has exceeded several times the amount of PayPal. This means that crypto coins in the payment area will have a vote in the near future.
Keywords; paypal credit card, paypal prepaid, paypal fees, a paypal service, paypal account, paypal accounts with money, blockchain applications, blockchain accounting, blockchain address, blockchain association, a blockchain network, blockchain technology, blockchain wallet, blockchain app, blockchain definition, blockchain stock, bitcoin cash, bitcoin wallet, bitcoin news, bitcoin app, bitcoin account, bitcoin address, bitcoin address lookup, bitcoin analysis, bitcoin price, bitcoin value, bitcoin stock
Keywords; paypal credit card, paypal prepaid, paypal fees, a paypal service, paypal account, paypal accounts with money, blockchain applications, blockchain accounting, blockchain address, blockchain association, a blockchain network, blockchain technology, blockchain wallet, blockchain app, blockchain definition, blockchain stock, bitcoin cash, bitcoin wallet, bitcoin news, bitcoin app, bitcoin account, bitcoin address, bitcoin address lookup, bitcoin analysis, bitcoin price, bitcoin value, bitcoin stock
While Blockchain technology is far superior to other technologies we have today, there are people who doubt about its superiority. However, international payments are one of the places where blockchain technology has proven useful.
An investor has compared the costs of sending and receiving money. According to this, Bitcoin (BTC) costs $100,000 to trade between $5 to $50. However, if we do the same thing with PayPal, the cost of sending money is at least $1,500. We can also enter delays from the system.
The Blockchain transfer takes place almost instantaneously, which means that the recipient receives funds sent within a few seconds or if the blockchain traffic volume is solid within a few hours.
At PayPal, there is a central authority, and this authority can choose to save funds sent for several days, for whatever reason or other reasons. Funds can also be delayed for several days, even in the usual procedure.
Ripple (XRP) is the main blockchain project that solves this scheme in the area of money transfers. The company has very low wages, and indeed builds an efficient and inexpensive system of remittances outside the limits. These payments are immediate and there is no central authority to censor money transfers.
Because of this, Blockchain technology gives users freedom and saves time and money. At present, Ripple is in a race close to SWIFT. If we renew the SWIFT system, just waiting for the time to be stopped by Ripple (XRP).
Sending money with Bitcoin (BTC) is not the cheapest and fastest in the cryptocurrency market. However, the transfer volume of Bitcoin money has exceeded several times the amount of PayPal. This means that crypto coins in the payment area will have a vote in the near future.
Keywords; paypal credit card, paypal prepaid, paypal fees, a paypal service, paypal account, paypal accounts with money, blockchain applications, blockchain accounting, blockchain address, blockchain association, a blockchain network, blockchain technology, blockchain wallet, blockchain app, blockchain definition, blockchain stock, bitcoin cash, bitcoin wallet, bitcoin news, bitcoin app, bitcoin account, bitcoin address, bitcoin address lookup, bitcoin analysis, bitcoin price, bitcoin value, bitcoin stock
Sunday, February 24, 2019
Why You Need a Bitcoin Wallet When You Travel
I strongly suggest you grab a Bitcoin wallet when you travel abroad—and you'll be sure to understand after hearing why.
Bitcoin wallets might be considered a "techie only" thing by many people, but I disagree. I'm an average person who just happens to be a fan of blockchain technology—and I see the amazing potential that digital currency has. One of the biggest game changers that I've noticed about the world of crypto is how well Bitcoin works as the travel currency of choice. That's why I actually got myself a cryptocurrency wallet; I wanted to travel abroad.
Keywords; a bitcoin, a bitcoin wallet, bitcoin all time high, bitcoin address, bitcoin price, a bitcoin is worth, a bitcoin governance network, bitcoin buy, bitcoin blockchain, bitcoin cash, bitcoin stock, bitcoin wallet, bitcoin price usd, bitcoin app
Now, for the typical person, this may seem pretty counterintuitive. It is my guess that you might be wondering why I'm such a huge advocate of owning a Bitcoin wallet while you go traveling around the world.
Bitcoin wallets seem like they're over-the-top, and I totally understand why. It's new tech, and it's kind of an indication that you might be a little over-geeky. Truth be told though, there's a lot of reasons why you should have a Bitcoin wallet when you travel. Traveler's checks carry way higher fees than Bitcoin debit cards do. The biggest reason you should buy a ledger wallet for your crypto when you travel deals with the price of exchanging currencies. Think about how much money it costs to get travelers' checks, exchange your currencies, and even transfer money.
The red tape you have to deal with when going through traditional methods of getting foreign currency is enough to make anyone wince. With Bitcoin, all you need to do is transfer your coins into a debit card. The debit card will instantly exchange your coins for the fiat currency of the country you're in. Many cards, such as Bitpay, are usable in hundreds of countries. It's a good way to have a backup form of currency. That said, exchange rates can eat up a hefty portion of your spending money—but there are feasible options to pursue that can remediate that.
Not carrying cash on you is a smart idea when traveling in certain places. Do you know what one of the smartest reasons to get a Bitcoin wallet is while traveling? It deals with theft. Pickpocketing is a real problem in many parts of the world, and if you carry cash or look like a tourist, you're a target.
A Bitcoin wallet can be stored on your phone via an app. If someone grabs your wallet and you didn't have a Bitcoin wallet, you would be out of luck when it comes to your travels. A cryptocurrency wallet can help you out, big time, by letting you access your cash via a Bitcoin ATM, so that you always have an emergency fund. A crypto wallet can also help you avoid fraud.
Multisignature wallets are a thing, you know! These wallets require at least two out of three security keys in order to access funds. In places where digital thefts are commonplace, having a multisig Bitcoin wallet can save you where regular wallets and debit cards won't. Once again, it comes down to security. Financial security, however, isn't all you can enjoy with this tech. It's also a major status symbol.
I hate to say it, but there's something to be said about the way people treat you when they see you have a Bitcoin wallet while traveling. People who see you pull out a debit card that allows access to Bitcoin almost immediately assume that you've got major connections. Once in a while, you might get preferential treatment at a bar if you flash a Bitcoin card or a hardware wallet. The same can be said if you offer to pay in Bitcoin at some upscale venues.
It's also worth pointing out that many travel companies accept Bitcoin and other digital currencies as payment. Anyone who is a fan of traveling can tell you that you can book flights, hotels, and car rentals with Bitcoin. Major sites like Orbitz have been allowing cryptocurrency payments for years and show no signs of stopping anytime soon.
If you have a Bitcoin wallet while traveling, booking another stop becomes a breeze.
All you need to do is go online and buy a ticket. You won't even need to worry about transferring the value of Bitcoin to local currency beforehand. There are also other venues that accept Bitcoin.
Though cryptocurrency isn't mainstream by any means of the word, the truth is that there are still plenty of venues that accept Bitcoin out there. In Europe, there are hundreds of places you can go and spend your Bitcoin freely. This means that owning Bitcoin wallets can offer you a way to avoid spending those precious travelers' checks—if you want to hold onto them for some other reason. Having a Bitcoin wallet while traveling can also offer new experiences.
Did you know that people are willing to buy Bitcoin off you, in person? It's true. What a lot of travelers have found is that owning a Bitcoin wallet can be a good way to link up with other people who want to keep digital currency on hand. Travel is all about trying new things. This is a new thing! This is an easy way to learn more about local culture, make new friends, and a sign it's time to sell your Bitcoin. Why not make some money (in local currency) when you can?
In certain cases, having Bitcoin can allow you to spend more money than you would otherwise be able to. There have been some cases where banks refused to allow people to withdraw more than a set amount in cash. During Grexit, banks only allowed people to withdraw $60 or so per day. If you own a Bitcoin wallet, you can still spend more money—and as a traveler, that can make a huge difference in how well your life works abroad.
Using Bitcoin rather than credit can make a huge difference in how well your bank account handles your trip. After all, you don't want to add credit card debt to your account while you're on the go, do you? If Bitcoin spikes while you're on a trip, you might be able to treat yourself.
If you're the type of person to HODL for dear life, you might not like this reason. However, you should still hear me out. Bitcoin is a volatile currency and it has its ups and downs; we all know that fiat money affects Bitcoin prices, right? If the value of Bitcoin spikes, you might be able to enjoy a nice splurge during your trip.
Traveling with Bitcoin is cool like that, especially if you're not using it as the be-all, end-all of your travel budget. If you're lucky, you may be able to extend your trip a little longer with the extra cash in your account!
Keywords; a bitcoin, a bitcoin wallet, bitcoin all time high, bitcoin address, bitcoin price, a bitcoin is worth, a bitcoin governance network, bitcoin buy, bitcoin blockchain, bitcoin cash, bitcoin stock, bitcoin wallet, bitcoin price usd, bitcoin app
Thursday, January 31, 2019
Genesis Capital Processed $1.1B of Cryptocurrency Loans in 2018
Cryptocurrency lender Genesis Capital provided $500 million worth of digital asset loans in the fourth quarter of 2018 alone, soaring almost 100 percent from six months earlier, when the company started its lending business. Altogether, loans reached $1.11 billion for the whole of last year.
Also read: Iran in Talks With 8 Countries for use of Cryptocurrency in Financial Transactions
Keywords; cryptocurrency news, cryptocurrency prices, cryptocurrency mining, cryptocurrency exchange, cryptocurrency reddit, cryptocurrency list, cryptocurrency definition, cryptocurrency meaning, cryptocurrency market, cryptocurrency analysis, cryptocurrency bitcoin
Crypto Loans Rose Sharply in Q4 Despite Falling BTC Price
According to the U.S. company’s Q4 Digital Asset Lending Snapshot published Jan. 30, the loans were issued to corporate borrowers such as hedge funds and trading firms mainly in the form of BTC, ETH and other virtual currencies.
The lender said despite the price of BTC falling 44 percent during the review period, it has $153 million in active loans, up $20 million from the previous quarter. That’s thanks largely to institutional investors actively “utilizing spot borrow” between November and December, as well as the launch of a new business line: lending cash for crypto collateral.
Genesis Capital Processed $1.1B of Cryptocurrency Loans in 2018
Fourth quarter loan originations climbed about 100 percent in the last three months of 2018 to more than $500 million, Genesis Capital stated. That compares with Q1 and Q2 originations, which totalled $553 million.
About 75 percent of the total loan portfolio is denominated in bitcoin core, while 0.4 percent comprises bitcoin cash loans. Ethereum borrowing rose sharply between the third and fourth quarters, but still only accounts for 8.1 percent of the company’s loan book.
The decline in BCH-based borrows resulted from the calling of “most of our outstanding loans prior to the hard fork on Nov. 15. Managing forks is a precarious process when lending digital assets,” Genesis said. A few other cryptocurrencies, including XRP and LTC, accounted for the remainder of the loans advanced throughout Q4.
Investors Borrow to Hedge Investments, Short Cryptocurrencies
The registered over-the-counter digital currency dealer said that borrowers typically use its loans to fund their business operations, hedge derivative investments, or to bet that the price of certain cryptocurrencies will fall.
“Prior to Q4, 98 percent of BTC on loan was used exclusively for hedged use cases such as arbitrage, basis capture, and remittance,” detailed the lender. However the BTC price fell 16 percent in a single day on Nov. 14, prompting “many of the borrowers … [to] leverage the synergies between our lending and trading businesses and shorted directly through Genesis.”
Most of the funds that Genesis Capital provides as loans are borrowed from elsewhere at interest rates of between 5 to 7 percent. The company then goes on to charge rates of 10 to 11 percent when it lends, Michael Moro, chief executive officer of Genesis Capital, has previously elaborated.
By the end of December, patterns between loan originations and price movements involving ETH borrowing had started to emerge, even though the currency accounted for a very small fraction of Genesis’ loan book. Short-term borrowing in ETH, mainly due to active hedge funds putting on short positions during waves of volatility in a bear market, increased markedly.
“This indicates a lot of short-term momentum shorting, where borrowers would continue to bet against ETH, even after major declines in price,” said the lender.
Genesis Launches Fiat Currency Lending
Meanwhile, Genesis Capital launched a fiat cash lending business during the last three months of 2018, supposedly in “response to client demand to borrow USD against crypto collateral.”
Genesis claims reception to the new operation “has been quite strong”. It said: “Long-term digital currency investors sitting on appreciated assets can borrow against their crypto holdings to get cash liquidity without triggering a taxable event.” Cryptocurrency loans are emerging as an increasingly viable alternative to borrowing fiat. For example, data from Genesis Capital shows that interest in bitcoin-denominated loans has risen largely on account of the currency’s use as an asset for non-speculative purposes.
What do you think about the cryptocurrency lending business? Let us know in the comments below.
Keywords; cryptocurrency news, cryptocurrency prices, cryptocurrency mining, cryptocurrency exchange, cryptocurrency reddit, cryptocurrency list, cryptocurrency definition, cryptocurrency meaning, cryptocurrency market, cryptocurrency analysis, cryptocurrency bitcoin
Subscribe to:
Posts (Atom)